ROAS & Break-Even Calculator
Turn campaign spend and attributed revenue into a clear ROAS multiple. Include contribution margin and other campaign costs to see why revenue return and profit are different, with formulas you can inspect.
Margin should already subtract variable product, fulfillment, fee and refund costs; do not count them again as other campaign costs. Attributed revenue is not proof that ads caused every sale. Google Ads ROAS definition.
ROAS and break-even
5x ROAS
500% revenue return on ad spend
- Contribution after ads & other costs
- 800
- Break-even revenue
- 3,000
- Break-even ROAS (multiple)
- 3
- Ad cost per order
- 20
- Average order value
- 100
ROAS = attributed revenue ÷ advertising spend. Break-even revenue = (advertising spend + other campaign costs) ÷ margin fraction. Zero margin has no finite break-even revenue. Contribution is not net profit; unentered overhead, taxes and other costs are excluded.
Need a custom reporting workflow?
This calculator is free. If your team needs a tailored integration, describe the workflow so we can review the scope. No payment or subscription is started.
Discuss your workflowAbout the ROAS & Break-Even Calculator
Turn campaign spend and attributed revenue into a clear ROAS multiple. Include contribution margin and other campaign costs to see why revenue return and profit are different, with formulas you can inspect.
Drafts and generated markup stay in your browser unless you explicitly save them to your account.
How to use ROAS & Break-Even Calculator
Align the reporting period
Enter spend and attributed revenue in one currency for the same campaign period.
Account for variable costs
Use contribution margin after product, fulfillment and other variable costs but before ads. Add only campaign costs not already counted.
Interpret without overclaiming
Compare revenue return with contribution after ads. Attribution is not causation, and these calculations are not an automated bidding recommendation.
Common Use Cases
Review campaign economics before a client discussion.
Use ROAS & Break-Even Calculator for this workflow without sending the input to an external service.
Calculate break-even revenue at an assumed contribution margin.
Use ROAS & Break-Even Calculator for this workflow without sending the input to an external service.
Connect UTM-tagged campaigns with a consistent reporting workflow.
Use ROAS & Break-Even Calculator for this workflow without sending the input to an external service.
Frequently Asked Questions
Common questions about ROAS & Break-Even Calculator.
Related Tools You May Like
UTM Builder →
Build and save campaign tracking URLs.
Profit Margin Calculator →
Compare gross margin and markup.
Percentage Calculator →
Calculate percentages, ratios, and percentage change.
Schema Markup Generator →
Generate validated JSON-LD schema markup.
Meta Tag Generator →
Create SEO, OpenGraph, and Twitter meta tags.
SERP Preview →
Preview Google-style search snippets.
Related searches: